—Chito Font was created for the Lyric Speaker as a new collaboration model (CHITO X COTODAMA”)—
Morisawa USA has thoroughly supported a visual artist Chito in creating his original “Chito Font”. This font is currently featured in COTODAMA” SPEAKER BOX (CHITO Limited Edition) and exhibited at the ongoing Paris Fashion Week.
Chito has immersed himself in street cultures and developed his own visual language derived from graffiti. By embracing his unique view of the world, we have digitized his characters —meticulously one by one— into Chito Font. This vibrant font is now incorporated and displayed in COTODAMA” SPEAKER, which automatically and beautifully visualizes lyrics of the played music, and getting attention as one of the showstoppers at the Paris Fashion Week.
Exhibit period:
January 19th through 23rd, 2024
Exhibit location:
229 Rue Saint-Honoré, 75001 Paris, France
“ When you listen to songs and view their lyrics through Chito Font, it enhances their meanings, sometimes changes your prospective and challenges existing concepts of values. This deliberate collaboration model is a culmination, measured by his great success at the scene.”
—Kohei Numata, CEO of COTODAMA Inc.
About Chito:
Chito (born 1996) is an American visual artist and designer from Seattle, Washington. He has developed a distinct visual language, attended by an idiosyncratic cast of characters and idioms, that has developed and expanded throughout a nomadic practice. While the artist’s best recognized medium is airbrush painting, the ground of the works has come to constitute a shifting field to accommodate the flexibility of the painting style.
[ COTODAMA Inc Company Profile]
Founded in Tokyo in 2016 as a creative company that creates new bonds between music and listeners.
COTODAMA was the first Asian company to be awarded a prize at the SXSW accelerator, and was selected for Abbey Road Red, Europe's leading music technology incubation program. Through our actions, we hope to contribute to the development of lyric culture and create a more diverse and richer musical experience.
[ Morisawa USA Company Profile ]
Morisawa USA is a font consulting firm and a type foundry based in California. We want nothing more than to help you express your feelings and emotions through words, and in a variety of delivery methods. With our extensive selection of fonts, we can aid you in projecting your ideas, messages and products into the world. Let us help you communicate your passion.