The marketing team at Hyundai understood the importance of a strong typographic voice after developing a custom typeface, Hyundai Sans, with support for Hangul and Latin. The team approached Morisawa’s studio in Korea to begin developing a custom Japanese typeface to better align their visual communications in Japan. 

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In order to accurately translate the look and feel of Hyundai Sans, we formed a project team with members with extensive experience in both Japanese and Latin scripts. The Japanese typeface effectively inherits both the geometric characteristics and the warm, simple and friendly impression of the original design. 

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The typeface comes with weight variations in both display and text styles, providing a versatile palette across touchpoints: large display signage as well as in longer, smaller texts for body copy.